Since the BETAGRO GROUP started in 1967 with the production and distribution of animal feed, what was to become a thriving business empire has grown to become a leading group of companies in the integrated agricultural and food industry.
BETAGRO GROUP HAS DEVELOPED A “BETAGRO E-TRACEABILITY” electronic food safety application for the first time in Thailand’s livestock and food industry, and uses this as a tool for comprehensively tracing food products back to origin.
First implemented in 2003, the e-Traceability system initially monitored Betagro’s integrated
chicken business, with detailed information available from parent stock farming to cooked
product manufacturing and other related process. The system was later extended to include
the Group’s integrated swine business in 2006, providing greater and reliable visibility into the
product origin across the supply chain, from parent stock farming, fattening pig farming, meat
processing facilities and feed mills to animal pharmaceutical and supplement manufacturing
In 2011, the Group continued expansion of the system into its feed business, with the development
of a supporting website (www.clickspyonme.com) to enable international customers to trace food
products from source. In 2012, Betagro took a step further with the development of QR Code
for its S-Pure branded products that make e-Traceability more accessible to local and overseas
customers. This effort has resulted in a high level of consumer confidence in all food products
supplied by the Betagro Group.